Survey Results from Commercial Printer around USA

Graphic DesignUSA reported on a recent survey
Projects creative firms worked on through September 2007 (in Order)
1 Brochure
2 Sales Promotions
3 Direct mail
4 Cards, Invitations, Announcements
5 Identity / Letterhead
6 Posters
7 Packaging / POP /Signs
8 Print Advertising
9 Annual / Corporate Reports
10 Publications / Periodicals

Who makes final Paper selection (in order)
1 Graphic Designer / Art Director / Creative
2 Client / Customer
3 Production / Manager
4 Printer / Printing salesperson
5 Paper Merchant / Spec Representative
6 Prepress shops
7 Office supply store

Kinds of paper most specified (in order)
1 Uncoated Text & Cover
2 Coated sheet fed / web
3 Writing / Letterhead
4* Recycled Papers
5 Opaque
6 Translucent
7 Color copy / Inkjet / Laser
8 Synthetic / Tear resistant
9** Digital
10 Holographic /Metallic

4* Recycle Papers continue to be popular
9** Digital printing is one of the fastest growing paper specified.
Paper.com, one of the largest online sites solely marketing paper has 40,000 items and has grades in all 10 of these categories.