Web based marketing budgets are forecasted to be down for 2007 and Free Standing Inserts (FSI) up. FSI are those printed supplements found in the Sunday newspapers. Experts report that 2007 marketing budgets will only allow for 16% allocated to online marketing – this includes email, internet ads and online media spending. This is a big drop from the 23% share online marketing enjoyed as recently as 2006. We should note that overall marketing budgets for 2007 were forecasted to be cut in total by 11% from 2006.
Judgment is still out comparing “e-mail to p-mail”. The US Postal service has recently witnessed an improvement in bulk mail. Most experts agree that a combination of electronic advertising and print works best. Certainly, the past growth of online marketing had eaten into paper demand.
Paper.com, one of the largest web based marketer of paper in the world, exclusively promotes its products online.
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1 comment:
where do the numbers here come from?
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