Competition Deepens in Retail for Cut Size (copy) Paper

InfoTrends’ new forecast on U.S. cut size paper distribution channels indicates that while paper merchants, office superstores, and contract stationer divisions will remain power houses for moving paper, the Internet, computer superstores, and mass merchandisers are expected to gain more presence as a source for paper.
General merchandise stores and mass merchandisers will increase the amount of paper that they sell due to the sheer number of stores and the convenience of being able to purchase paper along with other goods. The Internet, however, is the only channel expected to show double-digit growth in terms of cut size tons distribution between 2005 and 2010.
Quick printers have also emerged as a source of cut size paper. As a complement to their traditional business, quick printers including FedEx/Kinkos are emphasizing their ability to capture supplies business at retail and on-line due to their number of store locations and access to product. Staples is also opening stand-alone quick printer locations that stock a limited number of office products SKUs including paper.
“Cut size paper is a low margin, high volume market which is very competitive and price sensitive,” commented Cathy Martin, a consultant at InfoTrends. “Heavy cartons of paper can be expensive to move efficiently, and this has forced channels such as office machine dealers, forms distributors and manufacturers, and small storefronts to reconsider their roles in selling paper.”
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