Magazine Ad Revenue Holds Steady in May 2006

Total magazine advertising revenue for the month of May increased 0.9%, closing at $2.2 billion, according to the Publishers Information Bureau. Ad pages fell 2.3% for the month, totaling 22,607. Year-to-date revenue for the category grew 3.6% over the same period in 2005, to $9.2 billion, while ad pages remained flat against the prior year at 94,358.
As goes magazine advertising pages ..... goes page count ... goes paper consumption.