E-Commerce for Paper Products

E-Tailing is quickly becoming a household word. Last year, e-commerce sales hit $69.2billion - which represented less than 2% of all retail sales. This sales level equated to a 23.5% sales increase. Internet experts firmly believe this online channel will account for 7% of retail sales by 2010. Web based marketing has become an integral part of multichannel sales / marketing strategy and is an effective, efficient channel. Paper.com markets both to business and consumer end users and is one of very few e-commerce websites for the paper industry. The site has nearly 20,000 items from all the major paper producers representing all the primary end user's target categories. The site enjoys an average of 4000 visitors every day.
Some interesting milestones include - 1995-Amazon sold its first book online; 1996-Google was started; 1997-EBay sold its millionth item; 1999 the URL-busuness.com was sold for $7.5million - just the name!!!;