Coy Paper Company LLC and Paper.com - not only offer more paper grades than any other website, industry expert, P. Scott Vallely, also keeps you up to date on what is happening in the paper industry..... usually before it is public information.
Friday, April 30, 2010
Internet Advertising passes Printed Advertisements
The year 2009 was a struggle for anyone selling advertising space, but it might have been a little easier for those selling space on the internet. For the first time, the percentage of dollars (12.6%) favored the global spending on internet advertisements versus the segments such as magazines (10.3%). Newspapers, also, continue to loose market share for advertising dollars to the web. The overall reduction in ad spending for 2009 was 12.3% ($22.7Billion), and I note online spending was also down, declined 3.4%.
As so many of your past releases have confirmed, this was only a matter of time. The web is so much more economical and targeted for advertisements. The electronic reading devices will only speed this up.
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