Time Warner reported that its publishing unit, Time Inc., generated $3.7 million in revenue in 2009, down 19% from 2008. Those losses were fueled largely by a 22% or $541 million decline in advertising revenue. Meanwhile, subscription revenues declined 13% for the year and other revenues fell 24%.
Will the magazine industry ever recover to pre 2007 rate cards? Even with a strong economy, electronic communication and advertising appear to be taking a strong hold. Many feel this will continue to eat into printed publications market share - we already see this with newspapers.
ReplyDeleteYou must mean $3.7 billion... not million.
ReplyDeleteTime Inc.’s Fortune is keeping its name, but a redesign aims to reflect a time when many of its readers have less of the prosperity that the name suggests.
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