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Thursday, January 07, 2010
Race is on for Digital versus Print
Forrester Research has just revised up its May 2009 forecast of this year’s U.S. eReader sales to 3 million units from 2 million, due to strong sales in November and December. Moreover, it now expects sales of another 6 million units in 2010.
Lots of ereaders being introduced at this year's Electronics Show. They are totally cool. Will they replace books at the beach - don't know - will they replace books / magazines /newspapers etc on the plane / train I would have said doubtful........ until I tried one at the show. My advice - try one before you comment on success.
I continue to hear comments such as this. Guess I will, in fact, try an EReader to determine if a paper guy like me can make the transition to digital. Trains, planes, and automobiles - I can certainly understand the ease of downloading news releases or books and not having to read a hard copy - but the beach or pool - with sand and water - think the old fashion media still might win out. I am watching this new technology closely. Could books, magazines, and newspapers really end up as the horse buggy whip?
Lots of ereaders being introduced at this year's Electronics Show. They are totally cool. Will they replace books at the beach - don't know - will they replace books / magazines /newspapers etc on the plane / train I would have said doubtful........ until I tried one at the show. My advice - try one before you comment on success.
ReplyDeleteI continue to hear comments such as this. Guess I will, in fact, try an EReader to determine if a paper guy like me can make the transition to digital. Trains, planes, and automobiles - I can certainly understand the ease of downloading news releases or books and not having to read a hard copy - but the beach or pool - with sand and water - think the old fashion media still might win out.
ReplyDeleteI am watching this new technology closely. Could books, magazines, and newspapers really end up as the horse buggy whip?