Newsweek Magazine Improves Quality of Paper

Newsweek Magazine just reported it will upgrade the quality of paper used for its weekly publication. The magazine has been losing money, but felt the more expensive paper will help circulation, and hence revenue. The magazine will switch from 30# publication and SCA+ to 36# coated #4 quality. This means a 20% increase in the weight of the paper and a substantial boost in the quality of the paper. The paper will cost more and distribution will increase in cost.